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Παρασκευή, 25 Σεπτεμβρίου 2020
Πέμπτη, 13 Ιουλίου 2017 Αμφιθέατρο - Κέντρο Βιώσιμης Επιχειρηματικότητας Εξέλιξη
To πρόγραμμα του συνεδρίου
Πέμπτη, 13 Ιουλίου 2017
08:30 - 09:30
Εγγραφές - Καφές
09:30 - 09:35
Εισαγωγή - Χαιρετισμοί
09:35 - 10:20
International Speaker
International Speaker
"Confessions of an ex-professional liar - the value of Authenticity in Marketing"
Ofer Golan, Google product & Brand Strategy Expert
Q&A
ο Ofer συζητά με τον Γιώργο Βαρέλογλου (Business Development Director, Isobar/iProspect) & απαντά σε ερωτήσεις του κοινού
10:20 - 10:40
"From data to insights: the Aha! Moments that Matter"
Αλέξανδρος Φράγκος, Analytical Consultant, Google Greece
10:40 - 11:20 Session 1. Google Performance: How to build a cutting-edge Marketing Strategy that converts
"Micro-Moments are multiplying. Are you ready?"
Ηλίας Σούσης, Head of Agencies and YouTube for Google Greece, Cyprus & Malta
"It's all about mobile… banking"
Άγγελος Γαλανάκης, Performance Marketing Manager, Eurobank
"AB Click2shop App Downloads campaign"
Πολυξένη Τζέκα, Digital Marketing Specialist, AB Βασιλόπουλος
11:20 - 11:45
Coffee & Networking Break
11:45 - 12:30 Session 1. Google Performance: How to build a cutting-edge Marketing Strategy that converts / Part II
International Speaker
"SEO Performance for the Mobile-First World"
Pete Campbell, Managing Director, Kaizen Search
Q&A
ο Pete συζητά με τον Πάνο Λαδά (Search Marketing Manager, On Marketing) & απαντά σε ερωτήσεις του κοινού
12:30 - 14:00 Session 2. Google Analytics: How to nail Measurement & Data-Driven Attribution
International Speaker
"Attribution - one ring to rule them all"
Mariusz Gasiewski, CEEGR Performance Sales Activation Lead, Google Poland
Q&A
ο Mariusz συζητά με τον Γιώργο Φραγκάκη & απαντά σε ερωτήσεις του κοινού
International Speaker
"Analytics, AB Testing and Cross Device mastery"
Craig Sullivan, CEO, Optimal Visit
14:00 - 14:45
Break for Lunch & Networking Sessions
14:30 - 15:30 Workshop Session (at Stage 2)
Parallel Workshop
"The Authenticity Workshop"
Ofer Golan, Google product & Brand Strategy Expert
14:45 - 16:00 Session 3. "Tips & Insights to Peak up your Game"
"Performance through experiences"
Γιάννης Αμαξόπουλος, Business Director, iProspect
"Spice up your performance"
Λίντα Γαλάζιου, Head of Performance, Digital Ecosystems
"How to optimise when online transactions are not enough"
Στέλιος Ηλιάκης, Managing Director, Sleed
"Google Analytics from an eCommerce Manager perspective"
Νίκος Κωστρόγλου, CEO, Koolmetrix
"More Performance, Not Less"
Δημήτρης Μανιάτης, Head, Reprise Media Athens
"Performance Optimization - Tools and Tips"
Θάνος Παπαγιαννίδης, Head of Performance Marketing, Generation Y
16:00 - 17:00 Session 4. Google Video: How to win Micro-moments & excel in a Mobile-First World
"How to generate awesome brand love from YouTube"
Κωνσταντίνος Γιαμαλής, Marketing Product Owner, e-FOOD
International Speaker
"YouTube - winning hearts and minds with attentive reach"
Nadav Perry, Head of YouTube Products, Solutions and Innovation, Google EMEA
Q&A
ο Nadav συζητά με την Βερόνικα Σόλιμαν (YouTube Community Director, Digital Minds) & απαντά σε ερωτήσεις του κοινού
17:00 - 17:15
Coffee & Networking Break
17:15 - 18:30 Workshop Session
International Speaker
"The 'Ask Me Anything' Workshop"
Craig Sullivan, CEO, Optimal Visit
Λήξη συνεδρίου
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